News
26/03 : Guardian Newspapers dumps Phorm
Via The Register :The Guardian has pulled out of its targeted advertising deal with Phorm, following a public outcry over plans for the UK's three largest ISPs to report the browsing habits of their customers in exchange for a cut of revenues. The national newspaper had confirmed its involvement with Phorm in a story on 14 February. The U-turn makes The Guardian the first commercial partner to dump Phorm since launch (although it is still months before the system is due to go live). If it had remained signed up as a publisher, readers would have been served targeted advertising based on the content of other websites they visit. But since Valentine's Day, disquiet over the privacy, security and ethical implications of profiling people's web use has built, and the UK liberal's newspaper of choice has now decided it does not want to be associated with Phorm.
Read the full article here : http://www.theregister.co.uk/2008/03/26/guardian_phorm_uturn/
(apologies to the El Reg commenter who's title I pinched - it was just too good to miss!)
