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Register - The Guardian ditches Phorm
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Moderators: Jim Murray, narcosis, felixcatuk, Sammy
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serial
Wed Mar 26 2008, 09:19AM
Registered Member #100
Joined: Wed Mar 05 2008, 06:22PM
Posts: 158
http://www.theregister.co.uk/2008/03/26/guardian_phorm_uturn/
clicky link
Excellent news.

[ Edited Wed Mar 26 2008, 09:20AM ]

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narcosis
Wed Mar 26 2008, 10:03AM
Registered Member #39
Joined: Wed Feb 27 2008, 05:14PM
Posts: 228
Good news indeed!
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Gleneagles
Wed Mar 26 2008, 10:45AM
Registered Member #124
Joined: Fri Mar 07 2008, 06:53PM
Posts: 26
I literally just read the article on the register and was about to post the link here but you beat me to it.

Its fantastic news and I hope other sites follow suit and ditch the OIX model. Considering its the first to bow out, it's certianly large enough to potentially influence other potential OIX partners decisions.
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phormweezil
Wed Mar 26 2008, 10:54AM

Registered Member #147
Joined: Mon Mar 10 2008, 11:13AM
Posts: 36
Just posted a link to the ISP list in the forum in response to someone asking in El Reg if such a list existed.

Now if only a couple more companies jump ship, we may see this parasite exterminated!

The fcat remains that if that does happen we should then turn the pressure on the government to legislate against such intrusions by commercial bodies.

We are citizens, not target markets, we are voters, we can exact our revenge at the ballot box
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Sammy
Wed Mar 26 2008, 11:06AM

Registered Member #143
Joined: Sun Mar 09 2008, 08:36PM
Posts: 191
Fantastic News :o)

--
Protect your Privacy; Stop Phorm
Petition Government to Stop Phorm | Stop Phorm on Bebo

Win a 12 Month Modelling Contract
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none
Wed Mar 26 2008, 11:07AM

Registered Member #29
Joined: Tue Feb 26 2008, 06:45PM
Posts: 74


:D



Use this DPA template to complain
Get tooled up at www.torproject.org
Get tooled up at www.dephormation.org.uk
Get your Anti-Phorm graphics HERE
Sign the anti-phorm e-petition HERE
Visit www.StopPhorm.bebo.com
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narcosis
Wed Mar 26 2008, 11:14AM
Registered Member #39
Joined: Wed Feb 27 2008, 05:14PM
Posts: 228
nice :D
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Oblonsky
Wed Mar 26 2008, 11:57AM
Registered Member #132
Joined: Sat Mar 08 2008, 10:59AM
Posts: 91
It just gets wierder by the minute. Chris W has updated his piece on the Reg:


"
Update

Following publication of our story, Phorm got in touch to say that contrary to reports, MySpace is not a partner in the OIX.
"
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PhormUKPRteam
Wed Mar 26 2008, 12:46PM
Registered Member #110
Joined: Thu Mar 06 2008, 05:05PM
Posts: 47
Hi all
Everyone have a good Easter? The Register article on the Guardian neatly highlights the two central issues here: protecting online privacy and needing ad funding to pay for Internet services. Of course people are concerned about the trade off they think they have to make between getting a personalised service on the one hand and giving up personal data on the other - we agree that they shouldn't have to make that pay off. So are you happy to be served targeted ads by companies that use your personal data and store it for more than 12 months before it is even anonymised? Surely it is better by far to have a system that stores absolutely no personal information, no IP addresses and no browsing histories - like us or not, that's a better privacy environment than you currently get.

Online ad targeting is not going away; something the Guardian confirms in its statement. The reason that we've had such an enthusiastic response from the companies that we meet is that the Phorm system can earn ISPs and publishers - big and small - more money to plough back into the services you receive today - most of them for free. If not ad funding, then what other way is the Internet going to be paid for? Most Internet publishers have abandoned subscriptions because not enough people are actually prepared to pay when it comes down to it.

And also, as per Oblonsky's post above - it's not weird, it's plain wrong - MySpace is not a partner of ours and The Register has now corrected that
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jtech
Wed Mar 26 2008, 12:51PM
Registered Member #215
Joined: Tue Mar 18 2008, 12:22PM
Posts: 20
Personally I much rather be known as

197.1.0.2 Goes to google 312 times a day

then

Jtech who likes blue cars and uses firefox, goes online for a few hours a day and seems to like reading emails from girls

I understand this is the extreme but its the general feeling from 95% of people who know about this.

I think the real issue for Phorm is Who you are and what you do, People naturally reject the idea because it serves no real use to anyone and its just a way of you getting more money, you are a buisiness in the end and driven by profits as a primary "A business corporation is a for-profit, limited liability entity"

You will have a very difficult time convincing the end user that its in thier interest to adpot such an idea.

[ Edited Wed Mar 26 2008, 12:57PM ]

Jtech
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