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| contextplus - Privacy Statement | ||
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Moderators: Jim Murray, narcosis, felixcatuk, Sammy
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| jtech |
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 Registered Member #215 Joined: Tue Mar 18 2008, 12:22PMPosts: 23 | Privacy Statement Acceptance of these Terms and Conditions is required to allow CP to download and install the "ContextPlus AdServer" software. ContextPlus AdServer software, described in detail below, delivers ContextPlus advertising and various informational or promotional messages to computer screens while users view Internet Web pages ("ContextPlus Ads"). The "ContextPlus Network" is an advertising network that delivers advertisements from the ContextPlus Network's advertising clients to users of ContextPlus Supported Software ("Subscribers"). The ContextPlus AdServer technology identifies the interests of anonymous Subscribers based on their computer usage and web surfing behaviour, including the URLs of Web pages viewed by Subscribers and other criteria but does not intentionally collect ANY personally identifying information. The ContextPlus AdServer displays ContextPlus Ads on computer screens on behalf of the ContextPlus Network's advertising clients and not necessarily on behalf of the Web site the Subscriber may be viewing when the ad appears. In fact, the ContextPlus Network's advertising clients may be competitors of the publishers whose Web pages Subscribers may be viewing, or may have recently viewed. The ContextPlus Ad Server is delivered with software applications developed by other companies ("Third Party ContextPlus-Supported Software"). Unless otherwise specified, these Terms and Conditions do not apply to Third Party ContextPlus-Supported Software. Third-party ContextPlus-Supported Software is governed by that third-party's legal agreements. These Terms and Conditions shall control in the event of any inconsistency between these Terms and Conditions and any prior ContextPlus, Inc. terms and conditions agreed to. The Details We don't know who our users are... CP does not know the identity of CP AdServer users (CP's "Subscribers"). We do not transmit to our servers personally identifiable information like email addresses, last name, street addresses, or phone numbers. Nor do we have any other sensitive or personal financial information, such as credit card numbers, login IDs, passwords or bank account numbers. Here's what we do know... While we don't know the identity of Subscribers, the ContextPlus AdServer and CP collect and use the following kinds of anonymous information: Some of the Web pages viewed The amount of time spent at some Web sites Response to ContextPlus Ads Standard web log information (including IP Addresses and system settings What software is on the personal computer Here's what we do with it… We associate the anonymous information we collect with a particular computer through a randomly generated Anonymous ID number to accomplish the following: Select and deliver installation files for optional new software applications; and, Create an anonymous profile of the categories of products or services in which Subscribers appear to be interested in order to select ContextPlus Ads to display to Subscribers' computer screens. ContextPlus Ads may be displayed on behalf of advertisers who may be competitors of the publishers of the Web pages Subscribers are viewing or have recently viewed. Any information provided to any CP employees or contractors, such as our technical support department, may be stored on our servers in archives of our support and customer service department. This information, however, will not be associated with the information we may store and use listed above. We share anonymous aggregate information about what Web pages Subscribers view on the Internet. For example, we might tell a merchant that we have 50,000 Subscribers who buy books. We do not disclose information associated with any individual Subscriber to that merchant. We sometimes use third party contractors who may be given access to any information we have so they may perform tasks that might otherwise be done by our employees. These contractors, however, have no rights to use such information for purposes other than those described herein; and they are subject to the same restrictions as our employees. In the event that CP merges with another company, transfers or sells substantially all of its assets or capital stock to a third party, all collected information would be included in the merger, transfer or sale and that company would be bound by these Terms and Conditions just as we are bound today. If legally required to do so, we will disclose to a third party any information we have. How we distribute ContextPlus-Supported Software and the ContextPlus AdServer The distribution of the ContextPlus AdServer may occur directly or through third-parties partners in several different ways including: a) by downloading software from a Web site and b) by clicking to download software from online advertising. How we display ContextPlus Ads Many ContextPlus Ads are displayed on computer screens on behalf of advertisers who compete with the company whose Web pages the Third-Party ContextPlus-Supported Software user may be viewing or may have recently viewed. CP displays ContextPlus Ads on computer screens in a variety of ways. The ContextPlus Ad formats we may use include, among others, the following: Pop-Up or Pop-Under Windows appear as windows on top of or beneath other windows on the computer screen. Pop-Up Slider Windows appear as floating images on top of other windows on the computer screen. How to Stop the Display of ContextPlus Ads To stop ContextPlus Ads from being displayed one must remove all of the ContextPlus-Supported Software applications residing on the computer by following the instructions set forth at http://www.contextplus.com/uninstall.html. How ContextPlus AdServer Works When running on a computer the ContextPlus AdServer regularly communicates with CP servers, and in some cases, third party servers, among other reasons, to: 1. Maintain/Update the ContextPlus AdServer; 2. Facilitate the installation and removal of the ContextPlus AdServer; 3. Retrieve content and ads for display; 4. Facilitate various ContextPlus AdServer features; 5. Collect anonymous Subscriber usage information; and/or 6. Update Subscriber information. To improve the features or functions of the ContextPlus AdServer and/or third-party ContextPlus-Supported Software, we may occasionally install and/or update software components, such as certain rich media player applications, browser plugins, virtual machines, and runtime environments (such as Mircosoft's .NET software or Java). These are collectively referred to herein as "Enhancement Technologies". For example, these Enhancement Technologies may be used to deliver audio and visual effects such as animation, video and sound, or to provide enhanced services such as secure coupon printing. In the event that we install on a computer Enhancement Technologies developed by a third party, that third party's privacy statement for those Enhancement Technologies will be at least as protective of privacy as CP's Privacy Statement; otherwise we will display to the computer screen a notification message describing the technology we installed with a link or reference to the applicable privacy statement, or utilize a click-through agreement to obtain user consent, as appropriate. How we use cookies and web beacons… The ContextPlus AdServer uses cookies for the following purposes: To identify the ContextPlus-Supported Software on the computer; To limit how often we display ContextPlus Ads; and/or In order to enable certain third parties to display targeted ads and informational messages on our behalf, the ContextPlus AdServer may read cookie information that those third parties stored on the computer. That information may be sent to our servers so that we can include it in advertisement display requests that we send to those third parties. Please note that when any third party service providers, such as ad serving companies, set and access cookies at our request, they do so in accordance with their own privacy statements. Third party service providers that serve ads to Internet users, at our request, may use web beacons. Some ContextPlus Ads include "web beacons," which allow third party service providers to access cookies on a computer to target ads and provide campaign analysis for their clients who use our services. Some third party service providers who access cookies in this way allow Internet users to opt-out of their use of these cookies. How we use optional surveys… Subscribers who remove CP ContextPlus-Supported Software from their computers may be asked why the software is being removed. Responding to such survey, however, is entirely optional and will not affect Subscribers' ability to remove any CP ContextPlus-Supported Software. Changes to our Privacy Statement and End User License Agreement As we issue subsequent revisions to these Terms and Conditions that do not involve personally identifiable information, we will publish the current Terms and Conditions on our web site at http://www.contextplus.com/license.html. For support questions contact us at [email protected]. For specific questions regarding the specific terms of these Terms and Conditions, contact us at [email protected]. The ContextPlus Privacy Policy may be updated from time to time and the most current versions can be found on our website: http://www.contextplus.com/privacy.html. Jtech | ||
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| Registered Member #215 Joined: Tue Mar 18 2008, 12:22PMPosts: 23 | //Thier Front Page at the time// One-to-One Desktop Marketing ContextPlus delivers on the promise of one-to-one marketing on the web with its advanced behavioural marketing software, ContextPlus. ContextPlus software is a turnkey ad-serving solution that makes it amazingly simple for both web sites and web software products to offer their services to consumers for free, in return for viewing highly targeted, contextual ad messaging based on the consumer's unique browsing behaviour. And because the ContextPlus ad delivery system provides real time, server-side campaign optimisation, advertisers are able to reach consumers at the peak moment in their buying cycle, ensuring click-through and conversion rates many times higher than ordinary banner advertising. With its dedicated ad sales force and customizable reporting tools, ContextPlus can empower even small advertisers and publishers in the increasingly competitive desktop environment. Jtech | ||
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