News
24/02 : Phorm is 121
Under Facts you state
It is not clear from public documents discovered so far whether PeopleOnPage is directly connected to 121 Media and thence to Phorm or not.
Phorm and 121 Media share the same US address and appear to be to all intents and purposes the same company.
http://wck2.companieshouse.gov.uk/82302e7c562af6d8b544ec07cbe7ef82/compdetails
gives the parent address for Phorm as
PHORM UK INC
2711 CENTERVILLE ROAD
SUITE 400, CITY OF WILMINGTON
19808, COUNTY OF NEW CASTLE
DELAWARE, USA
Company No. FC026153
This is the address of 121 Media, given unsurprisingly in
http://www.phorm.com/reports/2005_Final_Results.pdf
Several press releases on the Phorm website reference 121.
http://www.phorm.com/reports/Admission_to_AIM.pdf
Of particular interest in this document is the following:
The PageSense Javascript application can be embedded into web pages, where it analyses their content and communicates this information to the Company’s servers. In this way, a profile of an individual consumer’s browsing habits can be compiled anonymously, which enables advertising to be targeted where it will have the most impact. PageSense Javascript can be embedded by a
variety of partners, such as Internet Service Providers, serving pages to those connecting to the internet through them, web publishers showing content to their user bases, or wireless networks.The Directors expect to enter into the first such partnership arrangement in the first quarter of
2005.In order to distribute its PageSense Desktop application, the Company also has commercial relationships with a number of third party producers of popular software applications which are downloaded in large numbers. Although users will generally not pay for these applications, they will agree, by accepting the terms of the download, to view advertisements. PageSense Desktop
has been bundled with, amongst others, third party applications such as Wild Media, eDonkey, Grokster, 2findmp3, Freewire p2p and Overnet. This represents a small proportion of the available market, which the Directors intend to continue to exploit.
Submitted by tb [/html]
