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Kent on monetizing death and war
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Paladine
Mon May 26 2008, 04:03AM
Registered Member #181
Joined: Thu Mar 13 2008, 10:48PM
Posts: 134
http://www.pittsburghlive.com/x/pittsburghtrib/news/s_569290.html

"The problem for newspapers is that a story headlined 'Two Dead in Baghdad' isn't very product-friendly" said Kent Ertugrul, chief executive of Phorm, a behavioral targeting company working with British newspapers. "But if you know who is looking at the page, that's where the opportunity is."


Alexander Hanff

Deny Phorm the right to intercept web pages and support the Deny Phorm Campaign
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serial
Mon May 26 2008, 10:00AM

Registered Member #100
Joined: Wed Mar 05 2008, 06:22PM
Posts: 667
"I really don't know that there is a personal privacy issue here,"

said Paul Boyle of the Newspaper Association of America, a trade group that represents the business interests of most U.S. dailies, including The Washington Post.

Another Ass. of America.

http://parasitestxt.org/
(Personal opinion and statement in this forum post is my copyright and may not be used nor reproduced elsewhere without my permission. To request permission send a personal message using the button below.)
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Frank Rizzo
Mon May 26 2008, 10:20AM
Registered Member #75
Joined: Sun Mar 02 2008, 06:49PM
Posts: 199
Other US papers / sites now starting to use that Baghdad quote from Kent.

Some of the sites are publishing it today - Monday the 26th - which just so happens to be the last Monday in May ... Memorial Day in the US.

Great timing Kent. Great timing.
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madslug
Mon May 26 2008, 10:55AM

Registered Member #266
Joined: Tue Apr 01 2008, 12:11PM
Posts: 771
The comment I appreciate most is:
"[i]If a user doesn't want to be tracked by a site -- assuming the user is aware of being tracked -- he or she can simply avoid that site.[/]"

Maybe it is time for the browsers to have - accept first party cookies only and reject cookies that have more than a 60 minute life - set as default, or for webmasters to write code that does not require any cookies or pop-up a warning that cookies need to be enabled for certain sections of the site to work.

The code gremlin is back. :(
(I am using Seamonkey with no jsavascript, if that helps find the gremlin)

Who is tracking your surfing? iCab mobile browser with its privacy controls now available to iPhone and iPod from the App Store - turn images off for faster and beacon free surfing.
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SilverWave
Mon May 26 2008, 07:15PM
Registered Member #101
Joined: Thu Mar 06 2008, 12:35AM
Posts: 92
Paladine wrote ...

"The problem for newspapers is that a story headlined 'Two Dead in Baghdad' isn't very product-friendly" said Kent Ertugrul ... But if you know who is looking at the page, that's where the opportunity is."

---


You know that was so crass that I didn't believe anyone could have said it and had to check the link out.

He really is quoted as saying it :(

We need to report this far and wide - it absolutely destroys any credibility he had.

Any Americans reading it will despise him, understandably.

Definitely shows his true colors here.



[ Edited Mon May 26 2008, 07:18PM ]

=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+
Phorm is highly intrusive - it's like the P.O. opening all my letters to see what I'm interested in, merely so that I can be sent a better class of junk mail.
=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+=+
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Paladine
Tue May 27 2008, 10:31AM
Registered Member #181
Joined: Thu Mar 13 2008, 10:48PM
Posts: 134
SilverWave wrote ...

Paladine wrote ...

"The problem for newspapers is that a story headlined 'Two Dead in Baghdad' isn't very product-friendly" said Kent Ertugrul ... But if you know who is looking at the page, that's where the opportunity is."

---


You know that was so crass that I didn't believe anyone could have said it and had to check the link out.

He really is quoted as saying it :(

We need to report this far and wide - it absolutely destroys any credibility he had.

Any Americans reading it will despise him, understandably.

Definitely shows his true colors here.





Not too late to Digg it:

http://digg.com/tech_news/CEO_of_Phorm_on_monetizing_death_and_war

[ Edited Tue May 27 2008, 10:31AM ]

Deny Phorm the right to intercept web pages and support the Deny Phorm Campaign
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Gleneagles
Tue May 27 2008, 10:44AM
Registered Member #124
Joined: Fri Mar 07 2008, 06:53PM
Posts: 52
This isn't a suprise to be honest, and don't forget it is coming from someone in the Advertising industry. News stories depending on context are looked at and released when it is best to do so, this is mainly used on Government press releases. It's all part of politics and spin.

remember the Good day to bury bad news... it's not on the same scale of course, but it's certainly nothing new. However the big no-no would be to discuss this sort of thing in the public domain.
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Midnight_Voice
Thu May 29 2008, 08:53AM
Registered Member #180
Joined: Thu Mar 13 2008, 08:51PM
Posts: 739
On The Monetization Of Grief

“Two Dead in Baghdad” – Chuck and Earl, both 21
Like most Americans, you look;
The names, the hometowns not familiar, you read on
And Earl we didn’t know
But Chuck! Oh, Chuck, our Charles, our Charlie, oh!

They killed our lovely boy – some roadside bomb
I have his photo here beside me yet
Uniformed and handsome, smiling. Then he went away
Arthur took the photo – camera nut, he was
The garage darkroom’s silent now, of course.

The cutting’s in the scrapbook that I made
It’s rather yellowed, rather tattered, now
And so I like to look on Art’s PC; the page comes up as fresh as if today
And nothing changes – headline, text, the same
Except The Advert, nestled in beside.

The Advert knows my wants and my desires
It knows me better than I know myself
At first it seemed so active and so bright
Vacations – but Chuck’s furlough never came
And Autos – we’d surprise him with a car. ‘Twas not to be, though.

Bridal dresses – Ellie did stop by
A few times, after Chuck was laid to rest.
She stood so brave at his memorial, his fiancée
Now Carl, a farmer’s son, fills all her thoughts
Well, life goes on. I guess so, anyway.

Cameras, of course. Until last Fall, when we lost Art.
A big man once, but lately shrunken in
His heart gave out. Just broken, I suppose.
Did I say ‘we’? Excuse me; habit dies so hard.
There’s just me now. Unless you count The Advert too.

It’s quieter now. Prescription meds are mostly what I need
And those it somehow never gets to show.
But Ice-Cream? Do I really eat that much?
I guess I do; I see I have some now.
There’s little comfort else, God knows.

“Two Dead in Baghdad” – I can read the screen
From here in bed; it’s warm, I’m drowsy now
I saved the meds, so I could take enough
And sitting, with a pillow at my back
Me and The Advert, fading now to black.


[ Edited Thu May 29 2008, 12:20PM ]

I'm a nonconPhormist; I won't be conned by Phorm
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markt50
Thu May 29 2008, 12:04PM
Registered Member #89
Joined: Tue Mar 04 2008, 11:31AM
Posts: 14
Wow, Midnight_Voice did you write that ?

That was deeply moving, brought a lump to my throat and made me do that man cough to try and cover it, like when you watch a sad movie ;) excellent stuff.

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Midnight_Voice
Thu May 29 2008, 12:30PM
Registered Member #180
Joined: Thu Mar 13 2008, 08:51PM
Posts: 739
Thanks for your kind words.

I did indeed write it, though I don't quite know from whence it came.

I just know that it woke me at 3am last night, and absolutely demanded to be committed to paper...

I'm a nonconPhormist; I won't be conned by Phorm
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