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|Ol' blue i's|
Moderators: Jim Murray, narcosis, felixcatuk, Sammy, revrob
Registered Member #180Joined: Thu Mar 13 2008, 08:51PM
| According to this morning's Montreal Globe and Mail (Business Section page B5 in the dead tree edition, online a fair way down in the link): |
We've heard of the little blue pill. Now we're being asked to swallow the little blue icon – one that indicates we've been the target of behaviour-tracking technology. Starting this summer, the icon, which looks like a little “i” inside a blue square, will appear on online ads that have used our demographic profiles to find their way to our screens. Clicking the icon will tell us more about how our profiles are being used. The U.S. ad industry came up with the symbol after heated debate by privacy advocates over the need for regulation of online data use. We're finding their solution to the issue a hard pill to swallow.
Now, who would have thought that Kent could ever be our blue-i'd boy?
[ Edited Fri Jan 29 2010, 05:30PM ]
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