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| Hugo Drayton - There's still value for publishers to wring out of web advertising | ||
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Moderators: Jim Murray, narcosis, felixcatuk, Sammy, revrob
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| Author | Post | ||
| Midnight_Voice |
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 Registered Member #180 Joined: Thu Mar 13 2008, 08:51PMPosts: 756 | Writing in newmediaage, Hugo Drayton says, among other things:- "I have continued to work in the eye of the online advertising storm, at Advertising.com, the largest ad network, then Phorm, whose behavioural targeting concept is compelling for publishers, advertisers, ISPs and consumers. Phorm has struggled with a vocal minority’s perception that it doesn’t satisfy an essential covenant with society - even in the warts-and-all world of Twitter and Facebook - to transparently protect personal data." To which I have replied, in the Comments section, as follows:- "If Phorm was indeed a compelling concept, I would not comfort myself by ascribing its failure to a vocal minority. I would be asking myself why the company I was so intimately involved with made such a dreadful job of marketing itself, and whether I, personally, should shoulder any of that blame. But it's OK. When the vocal minority includes EU Commissioner Viviane Reding, now taking the UK Government to task for its supine attitude to the introduction of Phorm, and the loopholes in UK law, or its application, thereby exposed, you should blame yourself only for failing to realise earlier that this bird was never going to fly. And indeed, although perhaps a little late, you have now rectified this situation by jumping ship to a new, and perhaps less inimical, home."Any bets on whether it appears or not? | ||
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| felixcatuk |
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felixcatuk   Registered Member #95 Joined: Wed Mar 05 2008, 12:03AMPosts: 2626 | Bless him, poor man :). He's lost it. And it looks like they didn't publish your comment. Shame :( Drayton was UK MD for Phorm. How can he possibly blame anyone but himself for their complete and deserved failure in the UK. | ||
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| revrob |
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| revrob Registered Member #372 Joined: Wed Apr 23 2008, 04:09PMPosts: 640 | "I have continued to work in the eye of the online advertising storm" - Hugo Drayton Not the best metaphor Mr Drayton. The "eye of the storm" is the dangerously deceptively peaceful place between the first and second destructive halves of the hurricane. Phorm was the first half, and the second half will be along shortly, blowing in with a combination of Force 12 plus winds boosted by Detica, EU Infringement process, Amendment 138, and the Digital Economy Bill, and the nasty squalls of Clause 17. Plus a few other things. Batten down the hatches. | ||
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| PingusPeriratus |
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| Registered Member #657 Joined: Fri May 01 2009, 06:32PMPosts: 1226 | What utter selfserving tripe. So now the EU is a vocal minority ? You were in charge at Phorm , so who's fault is it you got it so wrong? Phorms is and was an invasion of privacy. If it wasn't why was it designed to be undetected? Why the stealth trials? Why am I still waiting for a reply since March 2009 from Phorm for their comments on what was said about them? Utter tripe Mr. Drayton. Phorm tried it on and lost. | ||
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| PingusPeriratus |
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| Registered Member #657 Joined: Fri May 01 2009, 06:32PMPosts: 1226 | What utter selfserving tripe. So now the EU is a vocal minority ? You were in charge at Phorm , so who's fault is it you got it so wrong? Phorms is and was an invasion of privacy. If it wasn't why was it designed to be undetected? Why the stealth trials? Why am I still waiting for a reply since March 2009 from Phorm for their comments on what was said about them? Utter tripe Mr. Drayton. Phorm tried it on and lost. Dont think that will get published either | ||
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| Midnight_Voice |
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| Registered Member #180 Joined: Thu Mar 13 2008, 08:51PMPosts: 756 | There doesn't actually seem to be a way for anything to appear from 'Have Your Say'. No comments option, nothing. Very odd. I tried searching for my nym, to see if my 'Say' perhaps appeared somewhere else, but no. We can however hope that the messages get passed to dear Hugo, who will phind that Phorm phollows him like an albatross anywhere he goes. [ Edited Sun Dec 13 2009, 06:10PM ] | ||
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