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El Reg spots BSpyB ploy, makes worse pun than that
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Midnight_Voice
Thu Nov 12 2009, 11:25PM
Registered Member #180
Joined: Thu Mar 13 2008, 08:51PM
Posts: 756

Sky downplays Spook behavioural link

Don't fear the RIPA

By Andrew Orlowski • Get more from this author

Posted in Music and Media, 12th November 2009 14:39 GMT

BSkyB has been downplaying concerns about its AdSmart behavioural advertising technology, which will launch next year.

It's a touchy subject, since the furore over Phorm's WebWise made behavioural ad tech - used by most web publishers - synonymous with spoofing and borderline-illegal traffic interception.

more here......

Comments not invited - why, I wonder?
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